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Your audience
Using copyright materials
Details for NHS England knowledge and library (KLS) staff on usage of copyright materials, and tailoring their use to expected scenarios.
This hub is for NHS library staff who must consider what materials you may use depending on your audience, and how you can find great free-to-use materials online.
Using multimedia in presentations and training is now the norm and the amount of freely available web content continues to grow. It is increasingly important to know how copyright materials may be incorporated in presentations and teaching.
Just because content is freely available does not mean it is free to use.
Your audience
Your ability to use copyright materials in face-to-face or virtual presentations or training largely depends on your audience.
NHS staff
If your presentation or training is viewable only by individuals and groups covered by the Copyright Licensing Agency (CLA) licence for the NHS England, then the following are available to you.
Materials from publications that the NHS owns or subscribes to which are covered by the NHS CLA Licence. This includes most items with International Standard Book Numbers (ISBNs) or International Standard Serial Number (ISSNs). If in doubt use the CLA Check Permissions, and select "public sector" in the dropdown.
Materials purchased or licenced from a publisher or copyright holder who has given their permission in the usage licence, or otherwise in writing. Note that obtaining written permission may incur a fee.
Materials which have been deliberately placed in the public domain or released under a Creative Commons licence or the Open Government Licence (OGL).
Very small excerpts from other copyright works where the purpose of including it in your presentation or training is for the “fair dealing” purpose of criticism or review.
Original materials you have created.
In all cases:
you should always acknowledge the source of all copyright materials you use
materials containing copyright content may not be made publicly available on the internet, but it is allowed for them to be on a password protected or IP-locked intranet site for internal use
copyright content included in presentations or training may not be altered, unless for refactoring into an accessible format for print disabled, or where a Creative Commons licence specifically permits this
A paying audience
If your presentation or training will generate income, then it is commercial. Neither the CLA Licence nor the principle of “fair dealing” allow use of copyright materials for commercial purposes. This means that you may only use the following kinds of materials.
Materials purchased or licenced from a publisher or copyright holder who has given their permission for their use for commercial purposes, either in the usage licence or otherwise in writing. Obtaining written permission may incur a fee.
Materials placed in the public domain or released under one of the types of Creative Commons licence which covers commercial usage, or the Open Government Licence.
Original materials you have created.
Open to the public
If your training or presentation will be viewable without restriction, such as an event which is open for anyone to attend or a video made available on the public internet, then neither the CLA Licence nor the principle of “fair dealing” apply. You may only use the following kinds of materials.
Materials purchased or licenced from a publisher or copyright holder who has given their permission for their use for public display, either in the usage licence or otherwise in writing. Obtaining written permission may incur a fee.
Materials placed in the public domain, or released under a Creative Commons licence, or the Open Government Licence, subject to the terms of those licences.
Original materials you have created.
The NHS Copyright First Responders’ guide to using copyright materials in presentations and training including tips on finding and using free images.
Prepared by Ian Rennie, Knowledge, Library and Information Manager, Cambridgeshire and Peterborough NHS Foundation Trust, on behalf of the NHS Copyright First Responders. September 2021.
Page last reviewed: 15 January 2024
Next review due: 2 January 2025