Marketing and campaigns

Marketing and campaign materials for use in promoting the library and advocating for your service.

 Campaigns

#AMillionDecisions

#AMillionDecisions is an ongoing joint initiative from Health Education England (HEE) and The Chartered Institute of Library and Information Professionals (CILIP).

The NHS in England interacts with one million patients every 17 hours, making decisions with them and on their behalf.

These decisions have a profound and lasting impact on people’s lives, influencing both the quality of healthcare and the cost of services.

Quote

Evidence does not speak for itself but needs to be mobilised at the right time, and through the right people, to make a difference in decision making.
National Institute for Health research, 2013

The #AMillionDecisions initiative calls for all decisions on health care to be evidence-based and for all healthcare organisations to ensure that their workforce can use knowledge services and draw upo n the expertise of library and knowledge specialists, to meet their statutory obligations to:

Quote

Promote research and innovation and the use of research evidence in decision making.
The Health and Social Care Act 2012

Aims

#AMillionDecisions aims to:

  • demonstrate and promote the skills, role and positive impact of health librarians and knowledge specialists in supporting health priorities
  • work with influential champions ensure, that, as a matter of practice, all healthcare organisations harness the expertise of health librarians and knowledge specialists to inform evidence-based policy and patient care
  • create advocacy materials which can be used by all

Visit the CILIP website to find out more and support the campaign #AMillionDecisions.

What do senior leaders say?

Senior leaders from across the health sector are championing the positive impact of NHS knowledge specialists.

Interview with Dr Jonty Heaversedge, Chair of NHS Southwark Clinical Commissioning Group (CCG) and Medical Director for Primary Care and Digital Transformation in London.

Video: Dr Jonty Heaversedge

Show transcript Hide transcript

My name is Dr Jonty Heaversedge and I'm a GP. I'm the chair of NHS Southwark Clinical Commissioning Group (CCG), and I'm also the medical director for primary care and digital transformation in London.

I guess from my point of view as a chair of a commissioning organisation, it's incredibly important that we use the best evidence to inform the decisions that we make. And if I'm honest in Southwark I'm not sure that we've always done that and I'm not sure we've always understood what it is that library services have to offer. 

I think one of the opportunities we need to recognize is that, particularly in a time of significant financial constraint, it's more important than ever that the decisions we make are based on very best evidence that there is. At the moment, I think far too many of our decisions are based on anecdotes or assumption, and one of the reasons for that is that I'm not sure I've ever felt I have access to the capacity and capability and expertise that I need to form those decisions with best evidence.

In understanding what library services have to offer I've come to realise actually we do have access to that opportunity and it's really important that we increase awareness of the services that are there to support us make best decisions, particularly as we go forward.

Because, of course we're moving into an era of integrated care systems, and at the heart of those integrated care systems it's going to be quality improvements (QI). Really, QI is the engine room of integrated care systems, and it's essential that that quality improvement again is informed by the best evidence that we have to inform the decisions that we need to make to improve outcomes for our local populations.

The library services are going to be an absolutely key component of that quality improvement process and it's incredibly important again that as we think about the future we understand the roles our library services have to play in that. I would very much encourage people to find out more about what library services have to offer and then to think about how it could play an important role in the work that you do in the NHS.

Media last reviewed: 18 July 2023

Next review due: 17 July 2024

Our impact

Health librarians and knowledge specialists ensure that decisions are based upon the best available evidence and encourage knowledge to be captured, shared and re-used.

Take a look at these examples of the work carried out by health librarians and knowledge specialists.

Create your own impact case studies and add to our collection.

Video: Why work with Librarians and Knowledge Specialists?

Every day across the healthcare sector in England more than a million decisions are made that have a profound and lasting impact on people's lives and which influence the quality of healthcare and the cost of services. Librarians and Knowledge Specialists use their expertise to work with healthcare teams to ensure that knowledge and evidence are used effectively to inform these decisions, helping teams to build upon best practice and share know-how, bringing the power for change.

Show transcript Hide transcript

In historical times the secret of literacy was jealously guarded because knowledge is power.

By the time the NHS came along literacy was widespread but there was still an imbalance of power between the people with medical knowledge and their patients. Now the world has been historically transformed.

The Internet is freed access to knowledge and enabled the easy exchange of information. For the health service, this has meant greater transparency and a more equitable partnership with the public.

But the free flow of information has also made health care decision-making harder. There's so much information we can't make good use of it. What we need is someone to make sense of it all. Call for the NHS librarians and knowledge specialists.

Our service filters the information from reports and studies and journals and the internet. Plus the information that's right under our noses; The knowledge that's locked up inside people's heads, and we convert this into knowledge that powers change.

We help teams to use knowledge more effectively, using best practice in sharing "know-how". All this saves time and money. More importantly it improves healthcare outcomes.

Health Librarians and Knowledge Specialists.

Bringing you the power for change.

Media last reviewed: 18 July 2023

Next review due: 17 July 2024

Resources

Use the following resources to promote the #AMillionDecisions campaign:

Twitter message

Health librarians bring the evidence for #amilliondecisions in #healthcare #NHS www.cilip.org.uk/amilliondecisions.

Social card templates

Use social card templates to gather endorsements from your own local health and care leaders. You can download these cards from the downloads section on this page.

Make sure you explain how the card and quotation will be used (for example, published on websites, social media, used in reports and promotional materials).

Marketing material

Nationally purchased resources

Banners, social media cards, guides, logos, flyers, and campaign posters and artwork, are available for the:

  • NHS Knowledge Hub
  • BMJ Best Practice
  • NHS OpenAthens
  • OUP ebooks
  • Royal Marsden Manual and Maudsley Prescribing Guidelines
  • National Core Content databases and ejournal collections

These are all available on the NHS Knowledge for Healthcare promotional resources FutureNHS workspace. Register for Future NHS and the login and join the workspace.

Knowledge for Healthcare

The following resources help inform on the various services and support that the Knowledge for Healthcare offers.

NHS Knowledge and Library Hub

Promotional resources and guidance for the NHS Knowledge and Library Hub.

British Medical Journal (BMJ) best practice

Essential BMJ resources to support healthcare professionals.

See the download helpful resources links for the web and app versions, resources to support junior doctors and getting started videos.

Resources include:

  • posters
  • postcards
  • social media templates
  • email signatures
  • referral links
  • flyers
  • videos
  • clinical scenarios
  • training resources

Additional images for use on social media can be found on the South's regional LibGuides site.

Kortext

Kortext for the NHS Video.

Marketing collateral with email banners, social assets, and training guides.

Oxford University Press

National collection of Oxford Hanbooks, Emergencies in... and Oxford Textbooks.

A range of promotional tools is available. See the Resources for Librarians section of the OUP HEE landing page:

  • Oxford Medicine Online promotional tools
  • social media toolkit
  • email signature
  • interactive Flyer
  • editable interactive flyer
  • A3 poster
  • table talker
  • bookmark and banners
  • videos

Printed marketing materials are available on request.

Royal Marsden Manual

Wiley are offering basic and advanced training sessions on the Royal Marden Manual of Clinical Nursing Procedures.

Basic sessions will cover searching the platform; advanced sessions will cover personalisation and customisation with local Trust guidelines.

The 30-minute drop-in sessions are aimed at KLS staff and end users; whoever needs training. Dates are listed on Wiley's Go ToWebinar platform. Select a date and register.

Page last reviewed: 12 January 2024
Next review due: 2 January 2025